I write for a living. I’ve lost count of how many documents I edit, how many copies I churn out, how many marketing materials, product names, taglines, branding projects I’ve produced.
I’ve lost count of how many documents I edit, how many copies I churn out, how many marketing materials, product names, taglines, branding projects I’ve produced. Don’t get me started on the number of blogs and websites I manage.
And yet, when I stare at the backend of this blog, I draw a blank. It’s not that I don’t have stories to tell. I do. But I’m coming up empty. I have browsed writing prompt lists for 40 minutes now, and I find none of that inspiring.
This is the problem with writing for a living – you get institutionalised. Can a writing job knock the creativity out of you? I’m starting to suspect that it can. Don’t get me wrong, I can tell the difference between practice and practise, I know when to use an Oxford comma, and I know when to use a hyphen instead of an em-dash. I have all the technical aspects of writing down to an art, especially British English. My idea of a rebellion, nowadays, is to start a sentence with a preposition or to leave the period out at the end of a sentence.
But the ease with which I could write fiction is gone. I am no longer a story teller. I don’t know if it’s the TL; DR era we’re living in that has led to this or if I’ve just left my think tank to rust. I read at a ridiculous rate, I devour TV shows at world-record levels, and yet I am lacking the spark.
And yet, here I am typing at 300 words about a nothing sort of subject. So the machine works, how do you get an old beast like this up and running? What do you do when you are uninspired and wordless?